Childline

We came up with an identity for the campaign, including a name, lockup, look and feel and verbal guidance. We also helped them to launch it to get people excited.

After they’ve made their donation, supporters receive a thank you box – each box contains a pin badge, signed letter from Dame Esther Ransom, the founder and president of Childline and a book that illustrates the positive impact on children’s lives.

The book was made using coloured paper and printed in white ink. It was die cut to create a ripple effect, which demonstrates the huge impact on a child’s life one call to Childline can have.

Supporters who donated a certain amount were given a beautifully designed coffee table book that told the many stories of children who were helped by Childline in one day.

We developed the concept of the book which was then researched and designed by the in-house team at NSPCC.

The cover has the names of all the children who were helped by Childline on one unforgettable day, printed in spot UV for a premium finish.