Digital, family-focussed fundraising experience developed for Comic Relief.
To engage audiences for Red Nose Day 2021, Comic Relief needed a digital fundraising campaign to ensure it could still reach audiences that more traditional channels could not, due to the pandemic.
The digital campaign Unleash The Laughter was launched to provide families with entertaining content during the February half-term, and takes viewers on an international manhunt for evil supervillain Doomy McGloomy, who has run off with the nation’s laughter.
To enjoy the full campaign experience, click here.
The campaign features a series of short interactive films, each with an individual mission that requires children and parents to embark on a quest for clues and Unleash The Laughter from Doomy McGloomy before it’s too late.
The missions take families on a journey across the world, from fiery volcanoes to icy Antarctica. They’ll unearth hieroglyphics and crack ancient riddles all from the comfort of home, with the option of making a donation to Red Nose Day, and helping change lives in the UK and around the world.
I was the lead art director on the project. I also designed and animated some elements including the title sequences, social videos and website assets.
Art Director: Louis Cochrane
Copywriter: Lizzie Russell
Director: Jake Wynne
Producer: Chris Gane
Account Manager: Dan Webb
Illustrator: Megan Ryder
Production Studio: Vince
Creative Director: Andy Powell